Anghami's video streaming growth strategy focuses on key initiatives such as partnerships, content expansion and AI-driven personalisation.

Anghami, the multimedia streaming platform in the MENA region, has reported an 18.3% growth in its video streaming subscriber base following its recent transaction with OSN+. As of the end of July 2024, this surge was driven in part by the release of House of the Dragons season two. Notably, 47% of new subscribers have opted for the newly launched Premium 4K plan, highlighting strong demand for high-quality video content in the region.

Elie Habib, CEO of Anghami, said: “The Anghami-OSN+ transaction has exceeded our expectations, not only in terms of subscriber growth but also in enhancing our ability to deliver premium entertainment across both music and video. Our strategic moves post-merger are already driving success.”